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eBay CEO: Average Household Can Sell $4,000 in Items
In a 2020 interview with Yahoo Finance, eBay CEO Jamie Iannone stated (at 📽️ 4:34 🔗 ) that U.S. households have an average of $4,000 worth of items they could sell—often just lying around the house.
It’s important to remember that markets fluctuate over time, and there was a notable surge in online shopping during that period. Nonetheless, this finding underscores the potential many homes hold in untapped assets. Watch the short video below, where Iannone shares this insightful statistic.
Uncover Hidden Value with eBay's Tools
To capitalize on potential resale treasures and gather clues, use eBay’s advanced search tool 🔗 to check sold prices for items (tutorial). This helps users identify potential resale opportunities suitable for their chosen platform. Based on our research, this method works well as an initial pricing and discovery tool—providing quick insight into real-world online values before deeper research with more specialized resources.
Build Buyer Confidence for Better Returns
Achieving strong returns on eBay often relies on the ability to identify items that perform well on the platform and build buyer confidence in a seller's reputation. Sellers with little or no experience or an established reputation may initially struggle to secure top prices and risk making costly mistakes with valuable items due to inexperience, as shown in the examples shared below. In such cases, consider the following tips:
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Read the Consumer Reports Guide 🔗 : This article provides practical resale advice for identifying valuable home treasures, including items well-suited for eBay's platform. It also highlights opportunities to consult helpful experts who offer free advice online or locally.
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Seek Consignment Assistance: Established consignment resale venues with good customer ratings and a solid reputation can often help new sellers get the best prices for their items.
- Leverage Reputable Platforms: Utilize platforms with strong buyer bases to increase sales potential. Take advantage of free appraisals and advice to compare your potential net proceeds after fees.
Expand Your Research Beyond eBay
If your research indicates that comparable items are selling for large amounts of money or yield no matches to your item, consider expanding your research beyond eBay. In some cases, specialty venues and resources can discover a much higher value—as shown in the legendary examples listed below.
Use Additional Tools and Experts
Combine eBay's tool with additional specialized tools by topic and appraisals offered by reputable specialty venues listed within your item's topic. This approach could help identify treasures that benefit tremendously from the guidance of specialists.
Find High-Value Treasures
As detailed in an earlier article by Consumer Reports 🔗, finding a reputable specialist can help uncover hidden, high-value treasures. Exploring the right venues for research and sales is crucial—leveraging the reputation and expertise of a specialized venue can significantly impact the profit, as one 'almost' eBay seller discovered, according to a report by Games Radar 🔗.
Conclusion
By leveraging eBay’s tools and combining them with specialized research resources offered by venues listed under tools by topic on the map, sellers can maximize returns, uncover hidden value in household items, minimize pricing errors, and potentially find bargains.
█ A-Z // Legends Below Ad ↴

✩ Coming Soon ✩
3 Legends:
- 📰 📽️ Outlaw Portrait—$2 Million for Historic Find from $10 eBay Purchase 🔗 - PetaPixel, 2018
- 📰 Art Treasure—£250,000 ($319,000) Value for £3,000 ($3,800) eBay Find 🔗 - Daily Mail, 2014
- 📰 Whisky Gamble—£169,000 ($138k) for Rare Case Won by Scottish Man on £244 ($199) eBay Bid 🔗 - Daily Record, 2023
